I know how hard it is to sit down and write down fresh original content for an audience.
We as entrepreneurs have this goal to reach a certain number of blog views and email subscribers, and most of the time we do reach that goal, but then comes that question: now what?
Creating new content could be very overwhelming for most people, and yet it is necessary if you want to see your tribe grow, most importantly here, you need to create amazing content to keep your audience engaged and warm. There’s nothing worse than a cold audience.
You absolutely cannot leave them hanging for months and months without hearing from you, and then out of nowhere you have this new product and you immediately want to pop in their inbox and offer to them. Guess what you are going to hear back from them? **crickets** .
Let’s be very honest here, you know that, right?
The same rule applies for your blog posts, if you just stop writing to them out of nowhere you are going to get them thinking what is going on, and they will probably find someone else that will give them the content they are looking for.
You have to put yourself in their shoes, always, and I mean it. You most likely wouldn’t open your wallet for someone that you had signed up for and hasn’t heard from for months, would you, my friend? So why would you assume they have to?
You would probably lose interest in someone that has been MIA for a good while and has just resurfaced again, right?
Let’s get some points sorted here.