Where to put your freebies?
Once you’ve made your lead magnets or freebies, and have them all set up to your email provider, you are going to place them onto your website. Here is a trick, you should not place them just once on your website. A person needs to see something many times before they decide to take action. If you place it only once at the bottom of your website, for example, you won’t get any subscribers.
The more you place them the better! I will give you a few options on where to place them:
1- Your website header.
When someone clicks on your website the very first thing they will see is your header – your logo, your menu, your picture and guess what? They should see an option to snag a free resource to help them solve that problem that you figure out they have! AKA your freebie!
2- A popup.
Sure popups could be annoying, only if you don’t know how to use them. Luckily, nowadays any email provider can help you set up a converting pop up in no time. You can choose exactly how you want it to be displayed on your website and for how long.
3- A popular blog post.
Time to check your analytics and see which blog posts attract a lot of traffic, and definitely place a freebie option there. Make sure your freebie is relevant to your post as well.
4- Your about page.
Did you know an about page is the most viewed page on a website? If someone lands on your page, they most likely will check your about page, they want to know who you are, and why you are offering what you offer. So definitely a freebie on your about page.
5- A freebie page.
Create a special place on your website just for your freebies, especially if you make more than one, build a page especially for them, that way your audience could browse through them and decide which one meets their needs the most.